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Matt Dente


I’m Matt Dente, an experienced UX & Product Designer, User Researcher, and team leader. Throughout my career, I’ve had the privilege of working with leading brands such as Microsoft, Meta (formerly Facebook), Expedia, NBCUniversal, The New Yorker, and many more. In 2008, I founded Fell Swoop, a successful Seattle-based UX Design firm, which I ran profitably until 2022. I'm currently a Senior Product Designer at Esri, the global market leader in geographic information system (GIS) software.



User interviews, online surveys, baseline usability studies, and competitive audits.


User stories, flow diagrams, site maps, wireframes, prototypes, and UI designs.

Design Leadership

Staffing, design briefs, design reviews, presentations, and workshops.

Project & Account Management

Estimates, project schedules, resourcing, task management, team and budget oversight.

Business Development

Gathering requirements, estimates, proposals, and contract reviews.


Principal & UX Director

Fell Swoop
Sep 2008 - Jul 2022
Seattle, WA

For nearly 14 years I owned and operated a UX design agency called Fell Swoop. At Fell Swoop I led teams that delivered hundreds of projects to clients such as Microsoft, Facebook, Time Inc., Condé Nast, NBCUniversal, Expedia, Virgin Mobile, and more.

In my role I was responsible for sales, financial planning, hiring, resourcing, project management, and delivery of UX design services.


School of Visual Concepts
Nov 2012 - Apr 2013
Seattle, WA

I taught an introductory course on user-centered design methods.

UX Design Consultant

Jan 2000 - Sep 2008

I was a consultant offering interaction design, information architecture, and visual interface design services to startups and design agencies.

Information Architect

Hornall Anderson Design Works
Aug 2002 - Sep 2003
Seattle, WA

At Hornall Anderson Design Works I was responsible for user research, usability testing, information architecture, and information design services on a range of project types from large corporate web sites to printed catalogs and product packaging.

Designer & IA

Rare Medium, Inc.
Feb 1998 – Oct 2000
New York City, NY

I started as an intern and worked up to leading visual design and information architecture projects for clients such as J.P. Morgan.

Select Client List

Asure Software
Bulletproof Coffee
Burke Museum
Cambia Health
Community Transit
Condé Nast
Expedia Group
FM Systems
Goldman Sachs

J.P. Morgan
Juno Therapeutics
Medallion Bank
Mishima Reserve
People Magazine
Regence BCBS
Seattle Acquarium
The New Yorker
Time Inc.

Desktop visual design
Desktop wireframe
Desktop wireframe
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Desktop wireframe
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