I’m Matt Dente, an experienced UX & Product Designer, User Researcher, and team leader. Throughout my career, I’ve had the privilege of working with leading brands such as Microsoft, Meta (formerly Facebook), Expedia, NBCUniversal, The New Yorker, and many more. In 2008, I founded Fell Swoop, a successful Seattle-based UX Design firm, which I ran profitably until 2022. I'm currently a Senior Product Designer at Esri, the global market leader in geographic information system (GIS) software.
User interviews, online surveys, baseline usability studies, and competitive audits.
User stories, flow diagrams, site maps, wireframes, prototypes, and UI designs.
Staffing, design briefs, design reviews, presentations, and workshops.
Estimates, project schedules, resourcing, task management, team and budget oversight.
Gathering requirements, estimates, proposals, and contract reviews.
Sep 2008 - Jul 2022
For nearly 14 years I owned and operated a UX design agency called Fell Swoop. At Fell Swoop I led teams that delivered hundreds of projects to clients such as Microsoft, Facebook, Time Inc., Condé Nast, NBCUniversal, Expedia, Virgin Mobile, and more.
In my role I was responsible for sales, financial planning, hiring, resourcing, project management, and delivery of UX design services.
School of Visual Concepts
Nov 2012 - Apr 2013
I taught an introductory course on user-centered design methods.
Jan 2000 - Sep 2008
I was a consultant offering interaction design, information architecture, and visual interface design services to startups and design agencies.
Hornall Anderson Design Works
Aug 2002 - Sep 2003
At Hornall Anderson Design Works I was responsible for user research, usability testing, information architecture, and information design services on a range of project types from large corporate web sites to printed catalogs and product packaging.
Rare Medium, Inc.
Feb 1998 – Oct 2000
New York City, NY
I started as an intern and worked up to leading visual design and information architecture projects for clients such as J.P. Morgan.
The New Yorker