Project Overview

Why anyone wouldn't understand the difference between the "Atlantis" and the "Magnum" model Brita products is a mystery to me. That said, Brita still looked for help when they chose to redesign their packaging.

While at Hornall Anderson Design Works I helped by thinking about a product naming system and the information design for the packaging.

Services

Information Design

Concept Communication

Visually presenting concepts and ideas for the naming system helped communicate the ideas to the team.